PARIS 75 IMAGE

Paris 75 Image is a cultural production, artist management and art commercialization company with a 360° vision, bringing together certification, legal support and the professional administration of artists, galleries and collectors.

Paris 75 Image is a cultural production, art management and commercialization company with a 360° vision, bringing together certification, legal support, and the professional administration of artists, galleries and collectors.
We develop business opportunities and strategic partnerships with governmental institutions and private organizations worldwide, creating connections between art, culture, institutions and the international market.
Paris 75 Image also supports selected artists in the development and professional positioning of their careers. We do not interfere with their artistic techniques, creative language or individual style. Our role is to provide the structure, strategy and professional framework required to present their work at the highest level, adapting each project for public, institutional and commercial presentation across different markets and contexts.
Our approach is built around preserving the artist's identity while providing the professional environment necessary for sustainable development and international visibility.

Artist Management

Cultural Production • Artist Management • International Career Development • Strategic Communication

Founded in Paris and now headquartered in Lisbon at LX Factory, Paris 75 Image was created with a clear mission: to build internationally recognized artistic careers and develop cultural projects that leave a lasting legacy.

More than an agency, Paris 75 Image brings together professionals specializing in cultural production, curatorial practice, strategic communication, digital marketing, public relations, branding, international artist management and institutional partnerships. Every project is developed with a personalized approach that respects both the artist’s creative identity and the expectations of museums, galleries, collectors, embassies, cultural institutions and public organizations.

We believe that sustainable international success is built through credibility, vision, consistency and excellence.

Built Around the Artist

Our multidisciplinary team supports every stage of an artist’s professional journey.

From the first concept to international recognition, every decision is guided by a long-term strategy that balances artistic vision, institutional credibility and commercial development.

Artist Management • Cultural Production • Exhibition Production • Curatorial Services • International Representation • Strategic Communication • Public Relations • Branding • Image Management • Copyright • Intellectual Property • Licensing • International Development • Public Art • Museum Production

Cultural Production

Paris 75 Image develops exhibitions, museum collaborations, public art commissions and international cultural initiatives throughout Portugal and abroad.

Our portfolio includes projects developed in partnership with the National Tile Museum (Museu Nacional do Azulejo), the Municipality of Ovar, the Portuguese Capital of Culture, as well as several Portuguese municipalities through the creation of permanent public artworks.

Projects including Hope Beyond the Horizon, A Varina, Dreamers, Eva and Eternity demonstrate our commitment to connecting contemporary art with public space, cultural heritage and international audiences.

International Presence

International development has always been part of the DNA of Paris 75 Image.

Artists represented by our agency have participated in exhibitions, cultural events and international projects across Europe, the United States, Asia, the Middle East and Africa. Paris 75 Image also maintains relationships and develops partnerships with governmental organizations, cultural institutions and private entities across these regions, creating connections between artists, institutions and the international art market.

The agency maintains professional relationships with museums, galleries, collectors, curators, foundations, embassies, cultural institutions and international partners, creating opportunities through exhibitions, museum collaborations, art fairs and strategic cultural initiatives.

Communication & Digital Strategy

Today, artistic success depends on much more than talent alone.

Paris 75 Image develops communication strategies specifically designed for the international art market, combining creativity with digital performance.

Search Engine Optimization (SEO) • Google Visibility • Artificial Intelligence • Editorial Content • Content Marketing • Social Media Strategy • YouTube Management • Brand Development • Press Relations • Digital Branding • International Positioning • Online Reputation

Every communication strategy is designed to strengthen the artist’s authority while building long-term visibility among museums, collectors, institutions, galleries, media and the international public.

The 360 Project

Paris 75 Image believes that successful artistic careers require complete strategic management.

Our 360 Project integrates every essential area of professional development into one coherent strategy.

Career Planning • Cultural Production • Strategic Communication • International Representation • Legal Protection • Copyright Management • Commercial Development • Art Market Positioning • International Expansion • Digital Strategy

This holistic approach ensures that every decision contributes to sustainable growth and international recognition.

Social Commitment

Art carries an important social responsibility.

Paris 75 Image actively collaborates with educational institutions, charitable organizations and social initiatives, promoting inclusion through culture while demonstrating the positive impact of contemporary art on society.

Looking Ahead

The international art market continues to evolve rapidly.

Paris 75 Image embraces innovation through contemporary art, digital art, artificial intelligence, NFTs and emerging technologies while remaining committed to authenticity, artistic excellence and cultural heritage.

Our mission is to build meaningful connections between artists, museums, galleries, collectors, institutions and audiences around the world, believing that every successful project contributes to a lasting cultural legacy.

Editorial Journal

The Paris 75 Image Journal is the editorial heart of our agency.

Here we publish original articles, behind-the-scenes stories, interviews, institutional collaborations, cultural reflections and strategic insights into the international art world.

Rather than simply reporting news, we document creative processes, celebrate artistic achievements and explore the relationship between contemporary art, cultural diplomacy, communication, innovation and international development.

Museums • Embassies • Public Art • Cultural Production • International Exhibitions • Contemporary Artists • Art Market • Artificial Intelligence • Digital Marketing • Copyright • Intellectual Property • Gallery Management • Art Fairs • Cultural Diplomacy • International Relations • Interviews • Behind the Scenes • Editorial Features

Every publication reinforces the institutional authority of Paris 75 Image while documenting the evolution of the artists, institutions and cultural projects we proudly represent.

Paris 75 Image — A Bridge Between Cultures

Paris 75 Image has always understood that contemporary art does not recognise fixed borders. Since its foundation in Paris and, today, from Lisbon, the company has sought to engage with public and private institutions both within and beyond Europe, building partnerships that span geographies, cultural traditions and different legal systems.

This commitment to international dialogue was demonstrated in 2023 through the signing of a memorandum pledging cultural cooperation with the Government of Saudi Arabia. As I was travelling at the time, Paris 75 Image was represented at the signing on my behalf by Magda Marques. This initiative joined collaborations already established with national museums, municipalities and private institutions in Portugal, France and the United States. Each of these partnerships, regardless of its public or private nature, reflects the same conviction: that the cultural value of an artistic project is measured by its ability to engage with appropriate partners, whether a century-old museum, a local administration or a national government.

For Paris 75 Image, this ability to adapt — to use the appropriate institutional language in each context without compromising the identity of the work it represents — is as important as the artistic content it promotes. In an increasingly global art market, the company seeks to position itself not as an agent of a single territory, but as a structure capable of building lasting bridges between cultures, markets and institutions, both within and beyond Europe.

Discover more on our website.

O Gringo National Tile Museum

The Route of Blue — How German Cobalt and Chinese Porcelain Shaped European Azulejo

O Gringo and Africa: Afro Fado, a Collection Inspired by the Congo

About the Author

Gusttavo Borges Tomasini
Founder & CEO — Paris 75 Image
Cultural Producer • Art Director • International Art Consultant
Lisbon • Paris

Featured Articles

O Gringo La Marianne

O Gringo Marianne at the French Embassy in Lisbon

O Gringo – A Contemporary Artwork Connecting France, Portugal and the United States

Rir´à LISBONNE – Paris 75 Image

Rir’ à Lisbonne : quand l’humour francophone voyage à travers le Portugal

An encounter that begins in Arab hands – Hans Van Lemmen

A new contribution by Hans van Lemmen to the ongoing research surrounding O Gringo’s Azulejo projec

O Gringo brings Portugal and Italy together in an artwork about memory, resistance and democracy


See also :

  • PARIS 75 IMAGE

    Paris 75 Image is a cultural production, artist management and art commercialization company with a 360° vision, bringing together certification, legal support and the professional administration of artists, galleries and collectors. Cultural Production • Artist Management • International Career Development • Strategic Communication Founded in Paris and now headquartered in Lisbon at LX Factory, Paris 75…

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